2025 Hit Mobile Games Show 35.2% Beta Test Implementation Rate, Flat Year-on-Year—User Retention Strategies Expand with Participation Bonuses and Spending Refunds

A Spice Smart survey of 88 hit Japanese mobile titles found 35.2% conducted beta tests in 2025, flat year-on-year. Over 80% of testing titles were overseas-developed, with Chinese studios leading multiple-test strategies and increasingly using CBTs for early user acquisition via SNS campaigns and spending refunds.

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