A practical guide to indie comms: How studios can build visibility without burning out

Communications expert Rebecca Attard-Phillips outlines a framework for indie studios to promote games without burnout. Key takeaway: focus on three messaging pillars and a positioning statement before going public, use a tiered approach (must-haves, high-value extras, optional channels) rather than chasing every platform, and prioritize clarity and consistency over omnipresence. Press and creators want easy-to-understand hooks and reliable access, not scripts or constant updates.

Appeared in 2026-02-17.