AI Is Already Generating A Flood Of Indie Game Clones

Indie developers are reporting that people are using AI coding tools like Claude to rapidly clone their games—sometimes before official release—and publish them to storefronts, flooding the market with copies. Developer Freya Holmér posted a 50-second prototype of a Tetris variant where the board rotates; within days, multiple AI-generated clones appeared. One creator, Charlie Greenman, built a clone called Rotris in about a day using AI prompts and expressed no ethical concerns, comparing game cloning to other creative borrowing. The trend threatens smaller devs' ability to stand out amid thousands of annual releases.

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Appeared in 2026-07-16.