Atari to acquire Crossy Road developer Hipster Whale

Atari agreed to acquire Australian mobile studio Hipster Whale for an initial $29.3 million ($26 million cash, $3.3 million in shares), with an earn-out of up to $10 million over three years based on performance. Hipster Whale, founded in 2014 by Matt Hall and Andy Sum, created the Crossy Road franchise, which has 340+ million downloads worldwide. Matt Hall will lead Atari's expanded mobile development efforts post-acquisition. Hipster Whale generated $8.28 million in revenue over the trailing 12 months ended January 31, 2026.

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Appeared in 2026-06-01.