Bethesda's ex-marketing VP says Skyrim was its first game to make other studios scared of it: 'You have to be concerned about us if you think you're going to win game of the year'

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PC Gamer · 6 min read · culture

Bethesda's former marketing VP Pete Hines recalls Skyrim as the first title that made competing studios genuinely worried about losing Game of the Year, marking a shift in how the industry perceived Bethesda's competitive weight.

Mentioned entities

Bethesda Bethesda Game Studios Bethesda Softworks Fallout Gabe Newell Pete Hines Skyrim Starfield The Elder Scrolls The Elder Scrolls VI Todd Howard Valve

Appeared in 2026-04-14.