Boss of GTA 6 Owner Take-Two Says the Idea That AI Tools Will Mean Everyone Can Create Video Game Hits 'Doesn’t Stand to Reason'
in newsletterIGN · 2026-03-18 · 3 min read · top_stories
Take-Two CEO Strauss Zelnick dismissed fears that AI tools will democratize hit game creation, calling the idea "laughable." He argues AI can generate assets but not the human creativity required to build and market successful games.
Appeared in 2026-03-18.