Dead by Daylight maker Behaviour has bought the studio behind 7 Days to Die to create "a portfolio of horror IP"

Behaviour Interactive acquired The Fun Pimps, the Texas studio behind 7 Days to Die (20M+ copies sold), as part of a strategy to build a "portfolio of horror IP." The Fun Pimps will operate independently under Behaviour's "island model."

Appeared in 2026-03-25.