Delphi Interactive's fan-first strategy draws major IP interest following success of James Bond and FIFA
in newsletterGamesIndustry.biz · 3 min read · business
Delphi Interactive's success with 007 First Light and FIFA World Cup: Launch Edition has generated major IP interest from global brands. CEO Casper Daugaard explained the studio's strategy of targeting IP fans rather than core gamers, applying this approach to secure the James Bond license and partner with IO Interactive for development.
Mentioned entities
007: First LightAndy KleinmanCasper DaugaardDelphi InteractiveEA SportsFIFAFIFA World Cup Launch EditionIO InteractiveJames BondMGMNetflixRefactor Games
Appeared in 2026-07-23.