EA: AI is delivering "faster prototyping" and a "real rise in creativity" in its studios

in newsletter

GamesIndustry.biz · 2 min read · tech

EA's Laura Miele says AI has enabled faster prototyping, removed tedious tasks, and sparked a "real rise in creativity" across the publisher's studios. CEO Andrew Wilson previously estimated over 50% of EA's development processes will benefit from generative AI.

Mentioned entities

AI Week Affinity Partners Andrew Wilson EA Sports FC Electronic Arts Guy Mowbray Laura Miele Meshy Mixpanel Public Investment Fund Silver Lake Summer Game Fest The Game Business Live

Appeared in 2026-06-23.