EA Exec Believes GenAI Can Help Developers Make Games Faster: ‘I Think There’s A Real Rise Of Creativity’
Kotaku · 4 min read · tech
EA's president of enterprise development Laura Miele said AI tools have reduced friction in development pipelines, enabling faster prototyping and creativity while removing tedious tasks. She noted the tech has led to "a real rise of creativity" among the publisher's studios, though she didn't specify which tools or workflows.
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