Electronic Arts Announces Plans To Cram Far More Advertising Into Its Games
Kotaku · 3 min read · business
EA launched EA Advertising, a platform enabling brands to integrate directly into gameplay through dynamic placements, stadium signage, scoreboards, and branded challenges. The system includes a proprietary ad server and SDK for granular targeting and measurement. Partners include Visa, Lowe's, Red Bull, Mountain Dew, and Xfinity.
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