Electronic Arts Announces Plans To Cram Far More Advertising Into Its Games
Kotaku · 4 min read · business
EA Advertising enables brands to integrate directly into gameplay through dynamic real-time placements, stadium signage, and custom in-game content. Partners include Visa, Lowe's, Red Bull, Xfinity, and Mountain Dew, with Mountain Dew's DEW University featured in College Football 26.
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