Epic taps Blizzard's Battle.net lead to fix the Epic Games Store as Steam dominates

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GamesRadar · 3 min read · business

Epic Games hired Martin Keely, former SVP of Blizzard's Battle.net, as the new VP and GM of the Epic Games Store. Keely replaces Steve Allison and will focus on improving player, creator, and developer experiences as Epic competes with Steam's dominance in PC gaming.

Mentioned entities

Apex Legends Battle.net Blizzard Call of Duty Counter-Strike Epic Games Epic Games Store Fortnite Genshin Impact Martin Keely Saber Interactive Steam Steve Allison Tim Sweeney Valve

Appeared in 2026-07-28.