ESA says anti-deepfake act could 'devastate' video game industry

Game Developer · 4 min read · policy

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The ESA argues the No Fakes Act could "devastate" the video game industry, citing the bill's unclear definition of "digital replica" that could expose developers to lawsuits even from people who coincidentally resemble game characters. The ESA warns litigation costs would be economically devastating despite likely prevailing in court.