ESA warns 'No Fakes Act' fails to distinguish between deepfakes and digital replicas used in video games

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GamesIndustry.biz · 2 min read · top_stories

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The Entertainment Software Association warned the US Senate Judiciary Committee that the proposed No Fakes Act fails to distinguish between deepfakes and digital replicas used in games, threatening existing titles and future development. ESA president Stanley Pierre-Louis said the bill's definition of digital replicas could expose studios to frivolous lawsuits from people resembling game characters and create liability for legitimate multi-purpose tools used in game creation. The bill was scheduled for Senate markup on June 11.

Appeared in 2026-06-11.