Esports consultancy The Story Mob rebrands to "strategic player culture advisory"

Esports consultancy The Story Mob rebranded as a "strategic player culture advisory" to serve the broader games industry. The company launched Play Makers, a consultancy service offering immersive strategy sessions for brands and publishers navigating player culture. Founded in 2018, The Story Mob has worked with Riot Games, Square Enix, and the Esports World Cup.

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