Football commentator permits EA to use an AI version of his voice for EA Sports FC
in newsletterGamesIndustry.biz · 2026-02-18 · 2 min read · top_stories
Commentator Guy Mowbray has consented to EA cloning his voice via AI for EA Sports FC, allowing the studio to cover 20,000+ player names without recording each individually. EA stated AI supports development pipelines but emphasized commentary remains "collaboration with talent, not replacement." The move highlights growing use of voice synthesis in games, though contrasts with recent disputes over unauthorized AI voice replication in other titles.
Appeared in 2026-02-19.