Games and movies are rushing to jump into bed while they're still getting to know each other | Opinion

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GamesIndustry.biz · 6 min read · culture

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London Games Festival's Screen Play event highlighted growing Hollywood demand for game IP — with claims that 25% of upcoming films are game-based — but exposed major gaps in deal-making norms, rights expectations, and mutual understanding between the two industries.

Appeared in 2026-04-17.