Games will keep getting more expensive after GTA 6 "raises the bar," but only the most "in-demand games" will get away with it, analysts say

Analysts predict GTA 6's $80 price tag will drive more premium games toward that price point, but only blockbuster franchises with built-in audiences will sustain it. DFC Intelligence and other analysts expect a tiered pricing model where most mid-tier games cannot command $80 without backlash.

Mentioned entities

Appeared in 2026-06-29.