How Steam changes and a China strategy helped TinyBuild's The King is Watching hit 500k sales
in newsletterGamesIndustry.biz · 2026-03-06 · 5 min read · top_stories
TinyBuild's The King is Watching hit 500k sales after a roguelite pivot and a heavy China localization push — over 30% of sales came from China. CEO Alex Nichiporchik credits Steam's improved tag-based recommendation system for surfacing the game to its niche audience.
Appeared in 2026-03-06.