"I think people undervalue their own work" – ID@Xbox head Chris Charla on the tricky problem of indie game pricing

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GamesIndustry.biz · 2026-03-11 · 5 min read · business

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ID@Xbox head Chris Charla urges indie devs to fight imposter syndrome when pricing games, warning that undervaluing work is common. He also notes Xbox store policy changes to reduce bundle clutter and improve discoverability for new releases.

Appeared in 2026-03-11.