IGN Entertainment releases internal data as public report, developed by Kantar and UC Berkeley
in newsletterGamesIndustry.biz · 4 min read · culture
IGN Entertainment released the Generations in Play report analyzing age-based gaming consumption patterns across demographics. The research, developed with Kantar and UC Berkeley, highlights differences in how Gen X and Gen Z engage with games.
Mentioned entities
GamesIndustry.bizGenerations in PlayIGN Entertainment Inc.Imagine AIKantarKarl StewartTate FiebingUC Berkeley
Appeared in 2026-05-06.