"It has done something useful for the world": how Ubisoft uses its games to create content for museums and TV
in newsletterGamesIndustry.biz · 5 min read · culture
Ubisoft's SVP of new business Deborah Papiernik discusses how the company leverages its game research for museum exhibitions and educational content. The company creates Discovery Tours (free expansions or standalone titles) based on Assassin's Creed games, plus custom CGI films for museums at lower cost than traditional production.
Mentioned entities
Arab World InstituteAssassin's CreedAssassin's Creed 3Assassin's Creed OdysseyAssassin's Creed OriginsAssassin's Creed ShadowsAssassin's Creed ValhallaAssassin's Creed: MirageBritish MuseumDeborah PapiernikDiscovery TourFar Cry PrimalFreedom TrailGarden of VersaillesLady SapiensMuseum of MankindRabbidsRevolutionary TrailUbisoftValley of MemoryYasuke
Appeared in 2026-05-28.