‘It Was Getting Damaged and Broken Apart’ – Pete Hines Says Bethesda Is Part of Something That Is Not ‘Authentic’ or ‘Genuine’
in newsletterIGN · 2026-04-12 · 4 min read · studios
Former Bethesda marketing chief Pete Hines says he watched the studio get "damaged and broken apart" after Microsoft's acquisition, citing a loss of authenticity that ultimately drove his 2023 retirement.
Appeared in 2026-04-13.