"It's a choice" - A Plague Tale developer Asobo doesn't believe smaller teams need to use gen-AI to compete

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Eurogamer · 4 min read · studios

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Asobo Studio's producer Eric Chort stated the developer deliberately avoids generative AI tools, viewing them as a threat to creativity and authenticity. Asobo's small teams (40–70 people) have succeeded without AI by focusing on original settings, unique characters, and artistic direction rather than scaling to triple-A scope.

Appeared in 2026-06-10.