Magic: The Gathering Just Had Its Most Successful Year Ever...Again
in newsletterIGN · 2026-02-10 · 2 min read · business
Hasbro reported Magic: The Gathering revenue up 59% year-over-year, driven primarily by Universes Beyond and Secret Lair cross-brand collaborations. Avatar: The Last Airbender became MTG's third highest-selling set ever. The growth boosted Wizards of the Coast's segment 45%, offsetting declines elsewhere in Hasbro. The company faces shareholder lawsuits alleging overprinting of these sets to artificially inflate sales.
Appeared in 2026-02-11.