Microsoft Gaming CEO Reportedly Exploring Bundling Game Pass With Netflix After Personally Killing ‘Everything Is An Xbox’ Push

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Kotaku · 2026-03-25 · 5 min read · business

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New Microsoft Gaming CEO Asha Sharma is reportedly exploring a Game Pass bundle with Netflix and an ad-supported tier to lower costs. Both moves signal a shift in distribution strategy following last fall's price hike to $30/month for Game Pass Ultimate.

Appeared in 2026-03-25.