Mobile gaming has a new, and growing, measurement problem | Opinion
GamesIndustry.biz · 5 min read · top_stories
Mobile game publishers increasingly operate web stores outside Apple and Google's app stores to avoid 15–30% platform fees, making traditional revenue measurement unreliable. According to Appcharge analysis, 72% of top-grossing mobile games now run web stores; D2C revenue grew 26% year-on-year in the Americas in 2025. Public companies like Stillfront (39% D2C revenue) and Playtika (25%, targeting 40%) now derive significant income from direct-to-consumer channels invisible to standard industry tracking tools.
Mentioned entities
- Adam Smart
- Anthony Bartolacci
- Appcharge
- Apple
- AppMagic
- AppsFlyer
- Fortnite
- Google Play
- Huuuge Games
- Playtika
- RAID: Shadow Legends
- Sensor Tower
- Stillfront Group
Appeared in 2026-05-15.