Newzoo: GTA 6 pre-orders generate estimated $260m globally during first week of campaign

Grand Theft Auto 6 generated an estimated $260 million in digital pre-orders globally during the final week of June, with $180 million from the US and five major European markets, according to Newzoo data. Pre-orders began June 24 for the $79.99 digital-only PS5 and Xbox Series X/S release launching in November. Newzoo forecasts GTA 6 will reach $4.5 billion in sales by launch week, selling approximately 51 million units, with pre-orders representing 5.8% of cumulative total sales.

Mentioned entities

Appeared in 2026-07-17.