Now Luna is integrated into Prime Video, Amazon sees potential for gaming to expand beyond PC and console: "That pie isn't really growing"
in newsletterGamesIndustry.biz · 9 min read · business
Amazon consolidated its fragmented gaming divisions—Luna, Amazon Game Studios, and Prime Gaming—under one leadership. Luna is now integrated into Prime Video, allowing Prime subscribers to stream games directly. GM Jeff Gattis said the company sees growth potential in emerging markets beyond traditional PC and console audiences.
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AmazonAmazon Game StudioAmazon LunaAmazon Web ServicesCasper DaugaardDelphi InteractiveEpic Games StoreGameNightHogwarts LegacyIndiana JonesJeff GattisLunaMGM StudiosNetflixPlayStationPrime GamingPrime VideoSteamTomb Raider: CatalystTomb Raider: Legacy of AtlantisTwitchXbox
Appeared in 2026-07-23.