Resident Evil Requiem's Umbrella Corp Escalates Fake Lawsuit Against the Real-Life Nissin Noodles — Complete With Over-the-Top Ad Campaign

Capcom's Resident Evil team staged an elaborate fake lawsuit campaign promoting Resident Evil Requiem, with the fictional Umbrella Corp. suing real-life Nissin Noodles over their Cup Noodles product. The joke escalated across multiple posts featuring mock courtroom complaints and a bizarre infomercial from Japanese retail company Yume Group. Nissin played along with witty responses, sparking significant engagement among Japanese-speaking fans ahead of the game's launch.

Appeared in 2026-02-26.