Roblox partners with SuperAwesome to bring "brand safe advertising" to under-13s
in newsletterGamesIndustry.biz · 2 min read · business
Roblox appointed SuperAwesome as its sole third-party vendor for under-13 contextual advertising worldwide. The partnership ensures COPPA-compliant ads across Roblox Kids and Select modes, and includes a training program called 'Blox Aware' to educate brands on platform-specific advertising standards.
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Appeared in 2026-06-09.