SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data
Eurogamer · 3 min read · policy
SEGA's Sonic the Hedgehog 35th-anniversary ARG collects participant data through a third-party marketing company (Community) that uses it to train proprietary AI models. The practice faced backlash after discovery, though terms and conditions disclosed the data usage.
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