SEGA faces backlash as Sonic the Hedgehog ARG sneakily asks for consent to train gen-AI on your data

SEGA's Sonic the Hedgehog 35th-anniversary Chaos Hunt ARG faced backlash after players discovered its terms disclosed that participant data would be used to train proprietary AI models. The marketing campaign required consent to Community's terms, which permit data use for third-party AI models.

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