SHIFT's Operating Profit Margin Falls 3.5 Points as Accelerated Upfront Investment Prepares for AI-Driven In-House Development and Testing Trend
GameBusiness.jp · 7 min read · business
Game QA and debugging firm SHIFT posted ¥72B in sales (+16.8% YoY) but saw operating profit drop 14.3% as it front-loads AI investment to stay competitive against clients moving testing in-house.
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