Sony is reportedly running a dynamic A/B pricing experiment on PlayStation Store
in newsletterGamesIndustry.biz · 2026-03-09 · 2 min read · top_stories
Sony has been quietly A/B testing personalized dynamic pricing on PlayStation Store since November 2025, offering select users discounts of 5.3–17.6% on 150+ games across 68 territories. First-party and third-party titles from 2K, Bethesda, and others are included.
Appeared in 2026-03-11.