Sony leadership says AI tools are "an important foundational technology supporting our strategy"

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GamesIndustry.biz · 2 min read · top_stories

Sony Interactive Entertainment leadership called AI an "important foundational technology supporting our strategy," citing use cases including synthetic voice placeholders and facial-model generation via Mockingbird, an in-house tool used on Horizon Zero Dawn Remastered. CEO Hideaki Nishino, studio head Hermen Hulst, and SVP Lynn Azar said the focus is "less about cost efficiency and more about improving quality and development speed," with AI embedded across development to reduce repetitive tasks and enable faster iteration while augmenting—not replacing—studio talent.

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Hermen Hulst Hideaki Nishino Horizon Zero Dawn Remastered Lynn Azar Mockingbird Naughty Dog San Diego Studio Sony Interactive Entertainment

Appeared in 2026-07-07.