Synthetic-user startup Simile raises $200M at $2B valuation 5 months after $100M Series A

Simile, an AI synthetic-user startup, closed a $200 million Series B at a $2 billion valuation, five months after a $100 million Series A. The round was led by Greenoaks with participation from Index, Hanabi, Bain Capital Ventures, and others. The company simulates users for marketing and product research.

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