The Xbox Game Pass price cut is working, Asha Sharma reportedly tells staff, but "we will not solve this in one moment or one launch"

Xbox Game Pass price cuts have increased subscriber acquisitions and improved retention, according to Xbox leader Asha Sharma in an internal memo. Microsoft reduced Game Pass Ultimate from $30 to $23 monthly and PC Game Pass from $13.50 to $11, though new Call of Duty titles will now launch separately and join the service after one year.

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Appeared in 2026-05-29.