"They wouldn't look at any game that was less than £50 million" Why Tencent's all-in strategy didn't suit Bulkhead
in newsletterGamesIndustry.biz · 2026-03-25 · 9 min read · studios
Bulkhead CEO Joe Brammer says Tencent wouldn't greenlight games under £50M, clashing with the studio's £10–12M Wardogs budget. After nearly shutting down, Bulkhead spun out under new holding company Super Media Group, with ~50% of staff owning equity.
Appeared in 2026-03-26.