Ubisoft pivots to "selective model" to reduce reliance on individual game launches

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GamesIndustry.biz · 2 min read · top_stories

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Ubisoft is shifting to a "more selective model" that reduces reliance on individual game launches, instead prioritizing its back-catalog and live-service titles for revenue, according to its 2025/26 annual report. The strategy comes as the publisher continues restructuring efforts that have included studio closures and layoffs. The company also acknowledged risks from team instability and key-talent departures, noting that sudden departures from core development teams could damage long-term editorial policy. Ubisoft Barcelona laid off 51 employees following the launch of Assassin's Creed: Black Flag Resynced.

Appeared in 2026-07-14.