Video Games Could Have Movie-Style Product Placement to Counter Rising Costs, Ex-Dragon Age Boss Says
IGN · 3 min read · business
BioWare's former Dragon Age boss Mark Darrah argued that movie-style product placement could help offset rising AAA development costs, citing the live-action Smurfs film as an example funded entirely through brand partnerships. He warned against over-reliance on live-service models limiting game diversity.
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