Why new EU deepfake legislation means games need to be careful when featuring real-world people and locations
in newsletterGamesIndustry.biz · 4 min read · top_stories
The EU AI Act's deepfake transparency rules take effect August 2, 2026, requiring labeling of AI-generated and AI-manipulated content across audio, video, and images. The rules apply globally to studios distributing games in the EU. Recent European Commission guidance clarifies that fantasy and stylized game content is unlikely to trigger the obligation, but photorealistic depictions of real people, celebrity voices, historical figures, and real sports events may require labeling. The obligation extends beyond games to trailers, advertisements, and social media content.
Mentioned entities
Antonia GoldCall of Duty: Black Ops 7EU AI ActEuropean CommissionNicolas CageSheridansWatch Dogs: Legion
Appeared in 2026-07-27.