Xbox CEO says it's already seeing positive impacts following Game Pass price cuts
in newsletterGamesIndustry.biz · 2 min read · business
Xbox CEO Asha Sharma reported that April's Game Pass price cuts—dropping Ultimate from $29.99 to $22.99 and PC from $16.49 to $13.99—have already improved subscriber acquisition and retention. Sharma said Xbox will continue evolving Game Pass into a more flexible system and partnered with Discord to offer a starter edition to Nitro subscribers.
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Asha SharmaDiscordDoom EternalFallout 4Game PassGroundedHadesMicrosoftStardew ValleyXboxXbox Game Studios
Appeared in 2026-06-01.