Xbox Game Pass subscriber count is less than 50% of original target
GamesIndustry.biz · 2 min read · business
Xbox Game Pass has around 30 million subscribers, well below Microsoft's 77 million-user projection for 2026 revealed in Activision acquisition proceedings. CEO Asha Sharma acknowledged the service and multi-platform strategy did not grow as expected, contributing to recent 3,200 layoffs.
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