"You can't buy a BAFTA." Why commercial influence is a red line for the BAFTA Games Awards
in newsletterGamesIndustry.biz · 9 min read · culture
BAFTA CEO Jane Millichip reaffirmed that commercial sponsorship will never influence award outcomes, as the 2026 BAFTA Games Awards debuts its first headline sponsor, Google Play. BAFTA is also targeting 50% women membership in games and exploring gender-parity interventions for future nomination long lists.
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BAFTAClair ObscurDeloitteFinal Fantasy XGame AwardsGamesIndustry.bizGeoff KeighleyGoogle PlayJane MillichipLewis PackwoodPlace2BeSandfall InteractiveSonaris EnsembleTalia Mar
Appeared in 2026-04-17.