Tencent Spends Billions More on Acquisitions: Why Build a Casual-Games Empire?

in newsletter

GameLook · 10 min read · business

Read original article →

Tencent plans to acquire SuperPlay, a casual mobile-game developer owned by Playtika, for $1–1.5 billion. The deal reflects Tencent's aggressive expansion into the global casual-games market through acquisitions, building what analysts describe as a casual-games empire.

Appeared in 2026-07-22.