Asha Sharma commits to "resetting" Xbox, prioritising exclusivity and addressing AI in new strategy

Xbox CEO Asha Sharma outlined her strategy to reset the business and become "the number one gaming and entertainment company." She cited rising memory and storage costs—up 50% in her first hundred days and expected to continue rising due to AI demand—as the biggest challenge. Sharma emphasized prioritizing exclusivity and addressing affordability while maintaining the mandate to lead in gaming and entertainment, not enterprise margins.

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