Circana: Nintendo Switch 2 helped US physical game spending increase year-on-year for first time since 2009

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GamesIndustry.biz · 2 min read · business

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US physical game spending rose 3% year-on-year to $1.6 billion for the 12 months ending May 2026—the first increase since 2009. Nintendo Switch 2 drove the bump, with physical software sales on Nintendo platforms up 26%. Analysts expect this to be temporary as other ecosystems continue declining.

Appeared in 2026-06-25.