Circana
companyAmerican market research and analytics firm formed in 2023 by the merger of IRI and The NPD Group; widely cited source for U.S. video game retail sales tracking.
Recent stories
Of all the platforms, Xbox is the only one to have just grown year-on-year - but there's a big catch
GTA 6: Will $80 be the new standard, and will more publishers start to skip physical releases?in newsletter
Circana: Nintendo Switch 2 helped US physical game spending increase year-on-year for first time since 2009in newsletter